Loreal Preference Mousse Absolue Hair Dye - A Full Review!

Hi there!
Hope you all had a brilliant Easter weekend, I certainly did and I'm not looking forward to going back to work today :( 
But if we didn't have days at work we wouldn't appreciate the days off half as much so we can't complain! 

Today I'm doing a review on the new Loreal hair dye ''Loreal Preference Mousse Absolue Hair Dye'' in the shade 400 - Natural Dark Brunette.
It's a revolutionary new product, a ready to use, reusable mousse hair dye! Loreal are really knocking it out of the park lately with their new products, especially hair dyes, they're second to none as far as innovation goes!

I received it in this snazzy presentation box, and when you open it there's a normal size box of hairdye inside.

There was also a press release sent with it, which had loads of interesting information about the product so I thought I'd take a few pictures of it and post them too :)
 All very interesting! I think the shade range is very good as well, although I think they could do with a light brown shade.

 The instructions are similar to the Loreal Wild Ombre's kits instructions, clear explanations and lots of pictures.
Now onto the actual product!

 This is what my hair looked like before, pretty blonde/gingery on the ends, quite brassy so it was definitely time to dye over it!

This is what comes in the box, you get the actual dye (obviously), the nozzle for the dye, two pairs of snazzy black gloves and the repairing conditioner.

First, put your black gloves on, then remove the lid from the hair dye.

Then firmly attach the nozzle onto the hairdye, make sure you hear the clicks at either side so you know it's on properly and isn't going to fly off and cause a disaster area in your bathroom!
Then shake the canister about 20 times.

When it's all shook up (uh-huh-huh..my Elvis impression) it should look like this! Lovely, fluffy mousse! Mine has a bit of the brown dye streaked through it but don't worry about that, that's normal :)
I can't get over how easy this was! If you use hair dyes a lot you'll know that you usually have to mix then together and it's a bit of a faff, but this is just click on the nozzle and press down, easy peasy!

Then spread it all over your hair, it says start at the top on the instructions but because I was going over my lighter dipdye I thought I'd start at the bottom so the colour would be on there longer.
It feels like you're applying quite a lot of the dye and it isn't making your hair look like it's got any dye on it, because usually your hair goes quite wet looking when it's saturated with dye, but this just kind of absorbs into the hair.
I only realised it was working when I noticed my dipdye starting to change colour, so don't go too mad with the dye too quickly because you don't think it's doing anything, because it is!

This is what the packaging looked like after, it's not as filthy as I thought it would be! I gave it a quick wipe with a cloth and it's ready to use again.
I would prefer it if you could see how much dye is left, when I shake it it feels like about half is left over, but I can't be sure.

This is what my hair looked like after about 15 minutes of the dye being on my hair, as you can see my dipdye is practically completely covered up! Excuse my filthy top, it's my hair dyeing top, everyone should have one! It's the height of fashion don't you know.

I then waited until the full 30 minutes was up and rinsed my hair until the water ran clear, applied the Satin Touch conditioner and left it on for about 10 minutes to make sure it nourished my hair properly, and then rinsed that until it felt like all of the product was out of my hair.

And this is what it looked like after!
 Don't mind the towel, I'd just got out of the bath!
I was really surprised by the colour! Usually when you dye your hair dark brown it goes a really stark, unnatural colour for a few washes and goes almost black! But this dye made it go such a lovely, natural brown, my ends are still a tiny bit lighter than the top of my hair but it just looks like extremely subtle highlights, I am completely in love!

I'm so happy to have dark hair again, what do you think of my hair?

. Develops as a lovely, natural colour.
. Easy to use.
. Non-drip formula.
. Reusable, can be used for several weeks after it's opened so great for touchups.

. Pricier than a normal hairdye.
. Could do with a couple of light brown shades in the colour selection.
. Although the packaging is lovely, I would like to be able to see how much product is left in the canister.

And there we go!

Loreal Preference Mousse Absolue Hair Dye is currently £8.99 in Superdrug and Boots stores and online, its RRP is usually £10.99 so if you want to try it I suggest doing so now whilst it's still on offer :)

Hope your first day back at work hasn't been too bad, if you're back today, if not I'm stupendously jealous!!
Love you guys!!

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  1. You look stunning, very vintage beauty! Such a good idea, I always miss bits and realise when it's too late so the bottle idea is genius!

    1. Aww thank you!! Yeah thats very true, cos I had a dipdye my ends are still a tiny bit lighter so it's handy to be able to touch it up whenever i want to :)

  2. It's a gorgeous colour on you hun! Might have to try this sometime soon :-) xx

  3. I love your blog! The tips and products you share are great! You seem to really know what you're doing. I just started a blog of my own and would love for you to check it out! http://faceitwithjen.blogspot.com/ Any advice you can give me would be much appreciated!

  4. It looks good on you but I bought L’oreal Mousse Absolue in natural medium brown to do my roots, it came out a very light brown, you could still see the roots and flecks of grey. I wasn’t satisfied so I went back and bought rich dark chocolate. This time I ended up with a hot red root line!.... I give up with this make of dye as it doesn’t do the job. Great idea to be reusable but absolutely useless if it doesn’t do what is required. For my whole head, I have been using John Frieda dark chocolate brown, it is brilliant, can’t fault it. It lightens after a few washes but because of the multi tones it still look great. Everyone tells me my hair colour is great even hairdressers. I only bought the L’oreal for the reusable convenience but from now on I am going to stick to Mr Frieda and hope that he decides to make his foams reusable!

    1. Oh dear, sorry to hear you had a bad experience with it! It's probably not the strongest dye on the market no but it does the job for me so I don't mind :)
      I've never tried John Frieda dyes before but everyone does rave about them :)

  5. you look great!


Thank you for your comments!
Angie x


Not all pictures my own, some taken from Google Images.
All reviews 100% honest, whether they were sent to me or bought by myself.
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